Since 1994, VoicePrint International has been focused on building innovative call recording and workforce optimization software for contact centers and public safety organizations around the world, developing the world’s first open architecture call recording system nearly two decades ago. I worked for VPI for over 7 years, continuously re-branding, re-designing, and further optimizing our entire website and overall online presence. This massive undertaking included management of our main website, blog, and V-Portal administration interface, as well as occasionally creating custom tickers for VIP clients. My projects included adaptive website design, development, keyword & technical SEO, PPC/SEM, database & server management, and working with various APIs such as YouTube’s v3 API, working in both a hand-coded environment for our main website and WordPress for our blog. Even after their acquisition by NICE Systems in 2016, my efforts helped maintain VPI as a leader in the call recording and workforce management industry. My title when I began at VPI was “Website Designer”, but by the end, I had been promoted to “Multimedia Marketing Manager”.