Teeccino Caffe is a nationwide company that manufactures and sells delicious blends of coffee and tea substitutes made using organic herbs and spices. I worked at Teeccino full-time as their ‘Website Manager’, leading our website development, SEO, and advertising teams. In addition to leading all SEO and product content development projects, I was also required to manage our website on a day-to-day basis, and present reports to company executives.
Some of the projects I completed while with Teeccino:
- Shopify Theme Development – Updated version 1.0 custom theme to version 2.0.
- SEO – Extensive keyword research, analysis and creation of ‘keyword buckets’ for content and meta imiprovement.
- Shopify PLUS – Worked with my team and Shopify merchant success managers to upgrade hosting to Shopify Plus.
- WordPress Development – Set up mirrored version of Shopify site in WordPress for Australia Brand Partners.
- Data Analysis – Generated monthly reports from all organic, email and ad channels and built custom monthly KPI reports. Delivered reports to executive management 1st Friday of each month.
- eCommerce Optimization – Shortened checkout process through the use of several Shopify Plus apps including Classic Scripts, Flow and Launchpad.
