EZ Spanner needed a revamped website based on a platform that would be easy for them to manage online orders & their patented fire hydrant wrench products. Additionally, the owners at EZ Spanner needed a new, modern SEO strategy implemented across their website. I designed, built and optimized a brand new website that met all these requirements including technical & keyword SEO, a distributor portal where distributors could register and login to view business critical resources, and e-commerce capabilities using WordPress with Woo-commerce. EZ Spanner also needed some custom functionality added to WordPress to add shipping and tracking information to their customers’ order shipped receipt emails using a very specific shipping plugin that worked with their carrier. I added this functionality using custom PHP code to retreive this information from their database and display it responsively in their customer’s “order shipped” email. Their new website has been successful ever since completion.
Project Begin Date: March 2017
Completion Date: October 2017
Work Completed: Redesigned and built a new e-commerce WordPress website as my first client project for The Studio WLV. Set up e-commerce functionality using WooCommerce as well as set up the Google Analytics code for tracking users. Lastly, performed extensive SEO work for 6 months.
Accomplishments: New e-commerce website turned out to be really successful and our clients saw the most online business generated since they created the EZ Spanner wrench product.