EZ Spanner needed a revamped website based on a platform that would be easy for them to manage online orders & their patented fire hydrant wrench products. Additionally, the owners at EZ Spanner needed a new, modern SEO strategy implemented across their website. I designed, built, and optimized a brand new WordPress website that met all the client’s requirements including on-page and off-page SEO, a distributor portal where distributors could register and log in to view business critical resources, and e-commerce capabilities using WooCommerce. EZ Spanner also needed some custom functionality added to WordPress. This feature needed to add shipping and tracking information to their customers’ order shipped receipt emails. I was able to add this feature using a very specific shipping plugin that worked with ShipStation. This plugin, along with some of my own custom PHP code displayed the tracking info in the customer’s order notifications. Their new website has been successful since its completion.
New eCommerce functionality added to the EZ Spanner websiteProject Begin Date: March 2017
Completion Date: October 2017
Work Completed: Redesigned and built a new e-commerce WordPress website. Set up e-commerce functionality using WooCommerce as well as set up the Google Analytics code for tracking users. Lastly, performed extensive, continuous SEO work for 6 months.
Accomplishments: The new e-commerce functionality helped generate the highest monthly gross sales since the EZ Spanner product was created. Very happy consistent client.
