A Private Affair A Private Affair is a brick & mortar store selling women’s intimate apparel located in Southern California who needed my responsive design & SEO expertise to update their website’s design with a mobile-friendly look and feel as well as decrease their website loading times and increase it’s page speed score. I put together a mockup for a new website design, a list potential areas for improvement regarding SEO, and corresponding strategies to help accomplish their specific goals. Several weeks later, the new website was launched on a new hosting plan, web server with increased technical SEO, a responsive mobile-friendly look and feel, with a simpler user workflow to quickly direct customers to their products and into their brick and mortar store locations.
Project Begin Date: March 2017
Completion Date: was ongoing
Work Completed: Purchased domain, set up hosting and created the company’s new website based on customers’ preferences from other website examples. Implemented an SSL seal/encryption to secure the site and increase website rankings as well as set up the Google Analytics code for tracking users. Continued work on the website throughout my employment which included on-page and off-page SEO work as well as updating monthly advertisements on the website.
Accomplishments: New website design was fast and well-optimized clocking in at a page load time between 3-4 seconds.